Centering Your COVID-19 Messaging around Inclusion, Empowerment, and Justice

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As COVID-19 sweeps America, systemic injustices in our country – from race-class disparity to immigrant injustice and the state of incarceration — are being revealed for what they are. Activists, advocates, and creatives have long worked to eradicate them, yet this critical moment presents the opportunity to step up our advocacy for the communities and individuals most vulnerable – communities of color, immigrant communities, incarcerated communities, and low-income communities.

To be conscious about centering your coronavirus response messaging around inclusion, empowerment, and justice, The Opportunity Agenda recommends using a VPSA format (Value, Problem, Solution, Action) to center and uplift the voices of these disproportionately affected populations.

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