As Data and Insights Lead for GivingTuesday, Woodrow has been instrumental in shaping the GivingTuesday movement globally and has led groundbreaking research and analysis of individual giving behaviors. Woodrow’s experience in the for-purpose sector elevating giving behaviours has greatly impacted the way he approaches consumer strategies. He’s learned how to move markets from passive participants to active and vocal ambassadors – a lens he brings to all his strategic work. Woodrow is also Founder and CEO of With Intent, an international consumer marketing agency. He has a long history of leading significant growth for top consumer brands by defining strategies, developing innovative business routes and expanding markets.