How Much Do You Really Know About Generational Giving?

Past Event
Tuesday, October 2 - Tuesday, October 2, 2018 2:00 PM - 3:00 PM (ET)

Registration is Closed


Event Details

The typical narrative we hear regarding giving is that Boomers give the most and millennials are not worth much effort to cultivate. Turns out the true story is much more complex. Using data to unpack the realities of generational giving, this session will examine ways to structure retention and acquisition campaigns to excite anyone. Yes, even the first people to own Weezer’s Blue Album on compact disc.

Presented in partnership with

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