Why is Purpose So Important? Dive deeper and build on the themes from the recent Upswell Pop-Up – People Power Changework – you’re invited to join the next Upswell Exchange for an interactive and honest conversation about why working towards change is a 24/7 commitment. We will center the conversation on how we support volunteers and frontline leaders. We’ll explore the power these leaders bring to the communities they serve and how we can collectively do more to support leaders and movements and share the responsibility of fulfilling purpose and mission above all else.