Almost all of us are online; according to Pew Research Center, as of April 2021, 93% of American adults use the internet. To our team at ActBlue, that stat is yet another indicator that connecting with your supporters online is – and will remain – essential to progressing your campaign or cause.
Betty Cao
But in this fast-paced digital world, catching attention long enough to tell your story, share your mission, and land your call to action is no easy feat. If your group runs email campaigns, for example, you know this better than anyone. A great email needs to state a problem and remind your supporters that they can be part of the solution. It requires a clear emphasis on horizontal relationships so your supporters know they are equal, valued partners in the cause you’re both fighting for. It calls for compelling content that resonates with your audience and offers something informative, exciting, or beautiful. And it relies on an authentic message that speaks honestly about your mission, goals, and purpose.
Crafting this kind of stand-out message takes time, energy, and creativity. You likely won’t ask your supporters to give in every message (we recommend you don’t!) but when you make the hard ask via email, social media, or another channel, our team wants to ensure that the contribution process – from the click of a donation link to the final payment disbursement – is seamless.
Illustration courtesy of ActBlue
ActBlue is a mission-driven nonprofit focused on building innovative and secure fundraising tools that make digital fundraising effective and online giving easy. Our goal is to provide Democratic campaigns, progressive-aligned causes, and the millions of grassroots donors who support them with the platform they need to effect change.
We launched our platform in 2004, inspired by the belief that everyone should be able to give directly to the candidates and causes they care about – regardless of the amount of money they’d like to give.
The ActBlue family of organizations includes our ActBlue Charities brand, which provides the same online fundraising tools to progressive 501(c)(3) organizations. At the core of ActBlue Charities is the idea that nonprofits should have a reliable, easy-to-use digital fundraising platform to diversify their fundraising and reach new and returning supporters.
Our platform is also available to progressive 501(c)(4) organizations through our Civics brand! If you’d like to learn more about our mission and tools, visit secure.actblue.com, or fill out this form
and a fundraising expert will be in touch.
People-powered movements can and do fuel long-term change. Whether it be fighting for racial justice, abortion rights, LGBTQIA2S+ rights, climate justice, immigration reform, gun safety legislation, or another essential cause, it would be our privilege to support your group in growing your digital fundraising program. It is an honor to have served as an Upswell Summit sponsor and to take part in this inspirational community of change-makers.
Betty Cao is Assistant Director of the Movements, Issues, and Charitable Organizations (MICO) Team at ActBlue. Cao collaborated with ActBlue team members to produce this blog. AB Charities is an Independent Sector member.
