Leverage Nonprofit Marketing as a Tool for Social Change

Nonprofit Marketing Manifesto

Past Event
Wednesday, January 9 - Wednesday, January 9, 2019 2:00 PM - 3:15 PM (ET)

Registration is Closed


Event Details

This event is part 2 of the Nonprofit Marketing Manifesto series.

When leveraged properly by nonprofits like ours, marketing is a powerful tool capable of changing the world.

To treat it as anything less would be a disservice to our organizations and to the very causes they serve, from finding a cure for cancer, to eradicating poverty, to improving access for individuals with disabilities. These are visions that cannot be fully realized until marketing contributes to the cause.

In this interactive webinar, you’ll learn from Kristine Brown of Big Brothers Big Sisters of Metropolitan Chicago and Danielle Veira of A Better Chicago about how their organizations have flipped the typical nonprofit marketing model on its head. Rather than treating marketing as a low priority or a nice-to-have, Big Brothers Big Sisters and A Better Chicago have made marketing core to their missions and utilized smart, data-informed campaigns to directly drive social change. The success experienced by their organizations serves as a powerful example for anyone who wants to make marketing about more than just building awareness and put it to work to solve the world’s most pressing problems.

From this series of 13 webinars, you’ll learn about 10 commitments effective organizations must make in order to drive maximum mission impact through marketing. See the full schedule and check “sign up for all webinars” if you want to automatically be registered for all sessions.

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