This event is part 4 of the Nonprofit Marketing Manifesto series.
Are your staff members, board members and volunteers on the same page when they discuss what your nonprofit does and why it matters?
For most organizations, the honest answer is no, and that’s a problem. Consistent communication is essential for advancing your mission, but achieving it does not mean you need to turn your team into robots who parrot the same key messages in the same way over and over again. Instead, you can give your internal stakeholders a role in shaping your brand and provide guideposts that make it possible for them to communicate consistently while still bringing their own personal experiences to the stories they tell.
In this interactive webinar, you’ll learn from Valentina T. Parissi, CEO of The Great Books Foundation about the steps her organization has taken to achieve communication consistency without losing its heart and soul.
We’ll discuss:
- How Valentina knew the Great Books Foundation was facing a communications consistency problem
- How the decision to refresh the Great Books Foundation’s brand surrounding the organization’s 70th anniversary helped get staff members, board members and volunteers on the same page (and how the process worked)
- What the Great Books Foundation does to balance personal storytelling with consistency in its communications
- Tools you can use to keep everyone on the same page from a messaging and communications perspective
- How you can overcome communications missteps from a well meaning (or malicious) staff member, board member, or volunteer and protect your brand in the process
From this series of 13 webinars, you’ll learn about 10 commitments effective organizations must make in order to drive maximum mission impact through marketing. See the full schedule and check “sign up for all webinars” if you want to automatically be registered for all sessions.
Presented in partnership with
