Build a Better Nonprofit Brand by Aligning with Your Mission and Values

Past Event
Wednesday, February 6, 2019 2:00 PM - 3:15 PM (ET)

Registration is Closed

Webinar

Event Details

This event is part 3 of the Nonprofit Marketing Manifesto series.

Your nonprofit’s brand is the key that unlocks your mission and values for your stakeholders. It’s time to start treating it that way.

In this interactive webinar, you’ll learn from Erin Walton, Executive Director of Resilience, about the organization’s recent renaming and rebranding initiative. You’ll find out why her organization’s former name (Rape Victim Advocates) had begun to handicap their mission, and learn how rebranding brought them back into alignment. Then, you’ll learn how you can determine whether your nonprofit’s brand is aligned with your mission and values, and what you can do about it if it’s not.

We’ll discuss:

  • What an effective, mission-aligned nonprofit brand looks like, and how Resilience knew their brand was no longer working
  • An honest, behind-the-scenes look at the Resilience rebranding process, from getting internal stakeholders on board, to landing on a new name, to rolling out the new brand and restructuring marketing accordingly
  • The biggest challenges Resilience faced during the rebranding process
    How your organization can evaluate the effectiveness of its brand, and what you should do if it’s time for a change
  • Why an effective brand is essential to your nonprofit’s success

From this series of 13 webinars, you’ll learn about 10 commitments effective organizations must make in order to drive maximum mission impact through marketing. See the full schedule and check “sign up for all webinars” if you want to automatically be registered for all sessions.

Presented in partnership with

Featured Speakers

Alyssa Conrardy

Alyssa Conrardy

Prosper Strategies President and Co-Founder
Erin Walton

Erin Walton

Resilience (formerly Rape Victim Advocates) Executive Director
Kristina Gawrgy  Campbell

Kristina Gawrgy Campbell

Independent Sector Director, Strategic Communications & Public Relations

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