Can Nonprofit Marketing and Communications Advance Equity?

Nonprofit Marketing Manifesto

Past Event
Wednesday, September 18, 2019 2:00 PM - 3:15 PM (ET)

Registration is Closed


Event Details

This event is part 11 of the Nonprofit Marketing Manifesto series.

Poverty porn, stereotype porn and stakeholder exploitation have long been hallmarks of nonprofit marketing and communications.

Creative concepts that highlight starving children, downtrodden veterans and hopeless people experiencing homelessness in an effort to “pull on the heartstrings of donors” have been utilized by nonprofits large and small for decades.

But in the last few years, more and more nonprofit leaders have begun to recognize that marketing efforts are not a success if they marginalized, stereotype or otherwise disempower the people their organizations aim to serve. Some, like YWCA Chicago’s CEO Dorri McWhorter, have even gone a step further. They’ve begun to realize that marketing and communications can be leveraged to advance their organizations’ goals around equity and inclusion. If you’d like to learn from their example and evolve your organization’s approach accordingly, this is the webinar for you.

We’ll discuss:

  • What stereotype porn and poverty porn are and why they’re harmful
  • How your organization can move away from stereotype and poverty porn and toward marketing and communications that tell a more complete story about the people you aim to serve
  • How innovative nonprofits like YWCA Chicago are exploring the role marketing and communications can play in advancing equity, and how you can follow their example

From this series of 13 webinars, you’ll learn about 10 commitments effective organizations must make in order to drive maximum mission impact through marketing. See the full schedule and check “sign up for all webinars” if you want to automatically be registered for all sessions.

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